Wallat is the only platform that gives you a cinema-quality, full-bleed profile website, a real WYSIWYG builder, triple wallet support including Samsung, and scroll-depth analytics — all included, no upsells.
Full-bleed, cinematic profile websites built with a true WYSIWYG editor. The only platform with Apple + Google + Samsung Wallet, scroll analytics, session replay, AI optimizer, and business card scanning — all bundled, no nickel-and-diming.
Strong on SOC2/GDPR compliance and Salesforce integration. Profile pages are standard form-over-function. No Samsung Wallet, no scroll analytics, no session replay, no WYSIWYG builder. Charges extra to change brand colors.
Best for events and lead capture at booths. NFC hardware is central to their model. Profile pages are generic and template-locked. No Samsung Wallet, no scroll analytics, no WYSIWYG builder. Free plan caps you at 5 contacts.
Best mobile UX in the basic-card space. 80+ HRIS integrations make it strong for IT-managed deployments. No Samsung Wallet, no web push, analytics only at enterprise tier. Profile pages look alike — zero design differentiation.
Most generous free tier in the market. Apple + Google Wallet included on free. No Samsung Wallet, no web push, no scroll analytics, no WYSIWYG builder. Free generosity risks permanently satisfying users on no-revenue tier.
NFC smartcard company that added a digital profile. Profile website is a basic link-in-bio. No wallet integration, no scroll analytics, no WYSIWYG builder, no AI features. Useful for offline card exchange only.
Every cell is based on each platform's published feature set as of 2026. Partial credit is given where a feature exists but is gated behind a higher-priced tier than Wallat's equivalent.
| Feature | Wallat app.wallat.id | HiHello hihello.me | Popl popl.co | Blinq blinq.me | Wave wave.me | Linq linqapp.com |
|---|---|---|---|---|---|---|
| Profile website & design | ||||||
| Full-bleed, cinematic profile website Movie-poster-quality pages — not a basic link page | ✓ Dusk, Meridian, Splash & more Wallat only | ✗Standard profile page | ✗Generic link page | ✗Basic card page | ✗Basic profile | ✗Link-in-bio only |
| Multiple curated templates Distinct visual identities, not just colour swaps | ✓ Multiple templates, each architecturally unique | ~Colour themes only | ~Limited themes | ~Colour swaps only | ~Colour themes | ✗Fixed layout |
| True WYSIWYG profile builder Live preview — what you build is exactly what visitors see | ✓ Real-time, pixel-accurate preview Wallat only | ✗Form-based editor | ✗Form-based editor | ✗Form-based editor | ✗Form-based editor | ✗Form-based editor |
| Full customisation at base price Colours, fonts, layout — no extra charge | ✓ Included from Pro ($12/mo, or $9/mo annual) | ✗Higher tier required | ~Limited on free | ~Limited free | ~Basic only free | ✗Paid upgrade |
| Profile data auto-populates design Template layout adapts to your actual content | ✓ Intelligent data mapping per template Wallat only | ✗ | ✗ | ✗ | ✗ | ✗ |
| Wallet & distribution | ||||||
| Apple Wallet | ✓All plans | ✓ | ✓ | ✓ | ✓ | ✗NFC only |
| Google Wallet | ✓All plans | ✓ | ✓ | ✓ | ✓ | ✗ |
| Samsung Wallet ~20% of global smartphone market | ✓ All plans Wallat only | ✗ | ✗ | ✗ | ✗ | ✗ |
| Dynamic QR code Change destination without reprinting | ✓Pro+ | ~Paid plans | ~Paid only | ✓ | ~Paid only | ✗ |
| Card updates push to all wallets Edit once — every recipient gets the update | ✓All plans | ✓ | ✓ | ✓ | ✓ | ~Limited |
| AI & smart features | ||||||
| AI profile optimizer AI-driven suggestions to improve conversion | ✓ Pro Intel+ Wallat only | ✗ | ✗ | ✗ | ✗ | ✗ |
| Business card scanner (AI) Scan a paper card to create your digital profile | ✓3 free, unlimited Pro+ | ✓20/mo free | ✓Via KADO | ✓ | ~Paid only | ✗ |
| AI-driven engagement scoring Hot/warm/cold lead classification by behaviour | ✓ Pro Intel+ Wallat only | ✗ | ✗ | ✗ | ✗ | ✗ |
| Analytics & intelligence | ||||||
| Basic click analytics Link click counts and profile views | ✓All plans incl. free | ✓ | ✓ | ✓ | ✓Free too | ~Paid only |
| Scroll-depth analytics Know how far down visitors actually read your profile | ✓ Pro+ Wallat only | ✗Click counts only | ✗Click counts only | ✗Click counts only | ✗Click counts only | ✗ |
| Click heatmaps Visual map of where visitors click on your profile | ✓ Pro+ Wallat only | ✗ | ✗ | ✗ | ✗ | ✗ |
| Session replay Watch recordings of how visitors navigate your profile | ✓ Pro Intel+ Wallat only | ✗ | ✗ | ✗ | ✗ | ✗ |
| Visitor CRM & identity intelligence Identify return visitors, track their journey over time | ✓ Pro Intel+ Wallat only | ✗ | ✗ | ✗ | ✗ | ✗ |
| Campaign QR tracking Multiple QR codes linked to the same card, tracked separately | ✓Pro Intel+ | ~Enterprise only | ✓ | ~Paid only | ✗ | ✗ |
| Device & location breakdown iOS vs Android, country, city-level data | ✓Pro+ | ~Enterprise only | ~Paid only | ~Enterprise only | ~Paid only | ✗ |
| Re-engagement & notifications | ||||||
| Web push notifications Browser-level push to re-engage contacts — no app required | ✓ Pro+ Wallat only | ✗ | ✗ | ✗ | ✗ | ✗ |
| Return visitor alerts Notified when a previous visitor comes back | ✓ Pro Intel+ Wallat only | ✗ | ✗ | ✗ | ✗ | ✗ |
| Lead capture & CRM integration | ||||||
| Lead capture forms | ✓Pro+ | ✓ | ✓Core feature | ✓ | ~Paid only | ✓ |
| Contact export (CSV) | ✓Pro+ | ✓ | ✓ | ✓ | ✓ | ✓ |
| HubSpot / Salesforce integration Leads flow directly into your CRM | ✓Pro Intel+ | ✓Salesforce enterprise | ✓5,000+ via Zapier | ✓HubSpot enterprise | ~Via Zapier | ~Via Zapier |
| Zapier & Webhooks | ✓Pro Intel+ | ~Enterprise only | ✓5,000+ integrations | ~Enterprise only | ~Paid only | ✓ |
| Appointment booking Built-in booking flow on your profile page | ✓ Pro+ Wallat only | ✗External link only | ~Calendly link only | ✗External link only | ✗ | ✗ |
| Shared team lead inbox | ✓Teams plan | ~Enterprise only | ✓ | ~Enterprise only | ✗ | ✗ |
| Team & enterprise management | ||||||
| Team analytics dashboard | ✓Teams plan | ✓ | ✓ | ✓ | ~Limited | ✗ |
| Team leaderboard | ✓Teams plan | ✗ | ✓ | ~Limited | ✗ | ✗ |
| Brand lock & template governance | ✓Teams plan | ✓ | ~Enterprise only | ✓ | ✗ | ✗ |
| Custom domain | ✓Pro Intel+ | ~Enterprise only | ~Enterprise only | ~Enterprise only | ✗ | ✗ |
| White-label (remove platform branding) | ✓Enterprise | ✓Enterprise | ~Limited | ✓Enterprise | ✗ | ✗ |
| SSO / SAML | ✓Enterprise | ✓Enterprise | ~Limited | ✓Enterprise | ✗ | ✗ |
| Pricing & value | ||||||
| Free plan | ✓1 card, all wallets, basic analytics | ✓20 scans/mo limit | ✓5 contact limit | ✓Unlimited sharing | ✓Most generous free | ~Hardware purchase |
| Entry paid plan (individual) | ✓$9/mo annual · $12/mo monthly | ~$6/mo annual ($72/yr) | ~Premium plans | ~$5.92/mo annual ($71/yr) | ~$7/mo annual ($84/yr) | ~NFC card + subscription |
| Teams pricing | ✓$10/user/mo annual | ~$5/user/mo annual | ~$5/user/mo annual | ~$5/user/mo annual | ~$5/user/mo annual | ✗Enterprise quote |
Legend: ✓ Yes — feature available at stated tier | ~ Partial — available but gated at higher tier or limited in scope | ✗ No — not available on any plan. Features verified against each platform's public marketing pages. Last reviewed June 2026.
Five capabilities Wallat ships at the Pro tier that competitors either don't offer at all, or lock behind enterprise pricing.
HiHello is compliance-strong and Salesforce-connected. Everything else, Wallat does better — at a comparable price point.
Popl owns the events-and-booth space with NFC hardware. Outside that context, Wallat's intelligence platform is in a different league.
Blinq is the most well-funded competitor with strong mobile UX and 80+ HRIS integrations. At the Pro tier, Wallat still wins on intelligence and design depth.
Wave has the most generous free tier in the market. If free-forever is your goal, Wave is viable. But when you want intelligence and design quality, Wallat wins decisively.
Wallat's Pro plan is priced at market entry point — but ships with features competitors lock behind enterprise. The following shows individual annual plans across all platforms.
Start free — no credit card required. Your full-bleed profile is live in under three minutes.
